Picture the typical trade show result. A team scans 400 badges over three days, feels great about the number, gets home, sends a dozen follow-ups, gets two replies, and closes nothing. The badge scanner did its job perfectly. It captured 400 names. The problem is that 400 names are
The best conversations at a conference almost never happen at the booth. They happen in the coffee line, in the hallway between sessions, at the dinner afterwards, in the taxi back to the hotel. Someone mentions what they are working on, you mention what you do, and there is a
Most exhibitors come home from a trade show with a stack of business cards, a phone full of half-remembered names, and good intentions. Then the cards sit in a drawer. Estimates from across the events industry put it bluntly: up to 80 percent of trade show leads never get
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You spent three days on your feet. You had dozens of good conversations, swapped cards and details, and came home tired but full of momentum. Then real work swallowed you whole, and a week later that stack of leads is still sitting on your desk going cold. It happens to